Gluten-free!!!

Dunno about them folks across the Channel, but we got free gluten coming out of our ears here.

A gluten-free diet is the only medically accepted treatment for celiac disease. Being gluten intolerant can often mean a person may also be wheat intolerant as well as suffer from the related inflammatory skin condition dermatitis herpetiformis. There are a smaller minority of people who suffer from wheat intolerance alone and are tolerant to gluten.

sez wiki which also suggests that youse Americonians have gone rather over the top with yer pursuit of the free gluten

"Despite the health claims for gluten-free eating, there is no published experimental evidence to support such claims for the general population." A significant demand has developed for gluten-free food in the United States whether it is needed or not.

I guessed they mark it for people who can't eat gluten, but I did wonder how it is lately it shows in the container of whatever in big letters