What's the point of Facebook and Twitter?

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Re: What's the point of Facebook and Twitter?

Post  Yakima Canutt on Sat Jul 23, 2016 11:49 am





Star Trek Beyond nabbed a big $5.5M last night in previews for Paramount, besting the $2M that its comp Star Trek Into Darkness grabbed in May of 2013 when it opened on a Wednesday before it ended its weekend with a total of $70.1M. Beyond, a well-reviewed film and fan favorite with 90% on Fresh on Rotten Tomatoes, opened at 6 PM in 3,100 locations. Of that $5.5M, the film grossed $1.1M on 387 Imax screens which is a better than average share of a Thursday night preview. Noon estimates are that this one may gross $57M+ with a shot at $60M.

Point of comparison, in November of last year Spectre took in $5.25M in its late nights before ending its three-day weekend with $70.4M.

Star Trek Beyond enjoyed its world premiere at Comic-Con this year and today releases into 37 overseas markets including the U.K., Australia, Russia, Germany and Italy and we’ll report grosses as we receive them. The third installment of the Skydance/Bad Robot franchise won’t bow into the all-important market of China until Sept. 2.

Domestically, Star Trek Beyond’s three-day gross was expected to come in behind Star Trek Into Darkness ($70.1M) — a film that released the same time that the universally panned Star Trek The Video Game came out, something that Into Darkness producer J.J. Abrams blamed as one of the reasons that the film didn’t do better at the box office.

In terms of social media, Star Trek Beyond has a strong Social Media Universe of 191M. The third installment breaks down as 27.1M Facebook fans, 26.2M Twitter followers, about 3M Instagram followers, and over 134.7M YouTube views. According to RelishMix, the film is benefiting from YouTube views from earlier installments in the series. The official trailer is getting 20K to 30K views daily, but daily view counts for most videos for Beyond are rather light, in the 10K to 25K range. The earned-owned ratio of 7:1 is also good, but not great. The addition, they say that Rihanna’s music video has been a spark plug, adding 20M views since June, 30th. And, the cast is engaged from Simon Pegg (7.9M fans and followers) to Zachary Quinto to Zoe Saldana, which is good news beyond its big Comic-Con presence.

For Star Trek Beyond, it’s a bit different. Part of the reason the film was moved to this July was to coincide with the 50th Anniversary of the TV series. There are numerous promotions and even Barbie Dolls being sold specific to the 50th which encompasses members of the original cast.

In fact, as of Thursday afternoon, the #StarTrek, #StarTrekMovie, #StarTrekBeyond, #StarTrekPremiere and other related hashtags really started taking off more than doubling the amount of activity from yesterday morning.

Yakima Canutt

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Re: What's the point of Facebook and Twitter?

Post  Yakima Canutt on Fri Aug 19, 2016 9:23 am



https://twitter.com/timkawakami/status/766294134487482368


https://twitter.com/timkawakami/status/766311323911262209

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Re: What's the point of Facebook and Twitter?

Post  Yakima Canutt on Sat Sep 10, 2016 9:08 am




https://twitter.com/BryanFuller/status/774062077811929090

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Re: What's the point of Facebook and Twitter?

Post  Yakima Canutt on Tue Sep 20, 2016 12:15 pm









https://twitter.com/MichaelJordyn2/status/777644873163821056/video/1

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Re: What's the point of Facebook and Twitter?

Post  Yakima Canutt on Wed Sep 21, 2016 9:26 am

Yakima Canutt wrote:




https://twitter.com/MichaelJordyn2/status/777644873163821056/video/1



https://twitter.com/MarsGlobal/status/778099719922933760

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Re: What's the point of Facebook and Twitter?

Post  Yakima Canutt on Sat Sep 24, 2016 9:43 am




https://twitter.com/brendan_slack/status/775401925508345857

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Re: What's the point of Facebook and Twitter?

Post  Yakima Canutt on Thu Sep 29, 2016 10:41 am



https://twitter.com/JohnJHarwood/status/781215486692524032

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Re: What's the point of Facebook and Twitter?

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